working through lunch
on marketing plans
for Taking it Lightly
What’s happening in George’s business world?
All of us, at all income levels, feel the pain as we attempt to uncover the Ponzi schemes, pyramids, valueless derivatives, and hedge hogs hiding under bullshit covered balance sheets. Know this; we cannot experience a true economic recovery until we experience a true economic uncovery.
Our economies whether family, local, or global must return to real exchanges of real goods and services with real value added and subtracted in the process. The money involved in implementing these exchanges must return to perceived values based on accurate descriptions and clean, simple accounting practices; not on lies, deceptions, unethical accounting and questionable, theoretical, mathematical formulas and models.
While some may argue differently; the economy functions relatively simply. Income and expenses. Supply and demand. A fair and reasonable profit (or return on investment). Ask any drug dealer. The economic network required to bring a product to the end user may become quite complex. Yet at each node of exchange we expect a certain sense of honor to be in place. As buyers we expect sellers to accurately describe the features and benefits of the product or service; including full disclosure of faults and liabilities. As sellers we expect the buyer’s capital and/or credit to qualify as genuine.
If lines of honesty, integrity, ethics or morality get crossed we expect justice from the social systems involved. People who cross those lines should go to jail; lose any and all assets gained through deception and reprehensible behavior and experience true social shaming. In our streets and alleys the dealers, who break the code, get hurt — bad. The same must hold true for Wall Street and K Street dealers.
Let’s not kid ourselves. The perpetrators of the financial hoaxes which brought us to this depressing economic condition knew exactly what they were doing, why they were doing it, while they did it. They had the criminal intent to “take” more than the deal warranted. They cut the product and claimed it was pure. The deals were too good to be true; and the schemers knew it full well. This includes those who thought they’d cash out on their inflated home equity (but it’s a matter of degree). In my book, the person who stole a loaf of bread to feed his family does not deserve the same level of punishment as the person who had a hand in wiping out a pension fund for their own personal gain.
Very few means exist to honorably get real rich real quick: It requires some combination of real skill, talent or innovation (and I don’t mean of the criminal variety). Otherwise we’re looking at deception, theft, extortion, usury, or slave labor; each of which we should prosecute to the maximum extent of the laws. Hard work, in and of itself, may provide a decent enough life; but it won’t get you wealth and fame.
Enough of the credit card usury rates and fees; the graft, the payola, the bribery, and the fancy dancing to incomprehensible financial instruments! To big to fail? I think not. Pull them out of their ten million dollar suites and shove their noses into the shit they shat. This moment provides the executive, legislative and judicial branches, as well as the so-called fourth estate, an historic opportunity for a significant historic legacy. Will men and women of substance and integrity step up to do that for which they were elected, appointed, and/or hired? Or, will they choose, yet again, wealth and shame?
Without doubt the opportunists will use current economic conditions to exploit the least fortunate, yet again. With unemployment high and rising the most avaricious employers will drive wages, benefits and safety to the filthy bottom of the barrel. Those wishing to preserve labor rights, union strength, social justice and an egalitarian social fabric will be called socialists, as if it were a dirty word.
“ism”- a distinctive practice, system or philosophy. “social” – of or relating to society. “socialism” – a beautiful word full of beautiful possibilities for focusing attention on SOCIAL practices, systems and philosophy. Why do some people fear the word “socialism?” We can certainly maintain freedom, democracy, the Bill of Rights and the Constitution while also focusing our attention on our social needs and responsibilities.
“The superior man understands what is right; the inferior man understands what will sell. To see what is right and not do it, is want of courage, or of principle.” — Confucius
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My friend, David White, introduced me to twitter. As a web designer and marketing consultant I felt a need to know; to keep up with trends. I began following people that David followed; and posted my first brief message on November 22nd, 2008. It took a lot of time to read what seemed banal and/or narcissistic 140 character messages from people I didn’t really know. Occasionally someone would post a link to a web site or blog which actually had value to me or my business. Mostly I read messages about the value of twittering and social media as marketing and PR tools. It seemed strange; sort of like people calling each other on their phones and constantly talking about how the telephone is a great tool for marketing and PR; or handing out flyers which state over and over again that flyers are great marketing and PR tools. Obviously I wasn’t following the right people. Another crazy thing: we’re only seeing one side of conversations. You have to follow the people that those you follow talk to in order to receive the whole conversation; such as it is. This all feels quite tedious. And for what? An occasional useful link or bit of knowledge.
Then there’s my little messages going out there with links to my work or blog posts. Most times I get no response. I have no idea if anyone found it useful or interesting. Feels quite weird. However, lately I’ve found myself finding and following filmmakers, designers, artists and musicians; as well as buddhists and zen practitioners. And things have become more interesting; at least for my sensibility. All of a sudden I began to receive some positive feedback and participate in conversations which I can actually relate to.
Last week I created a new web page-site poetographs.com to post work which puts words into a graphic context that, hopefully, enhances meaning. I put the link out on twitter and received a number of retweets (RT). Bing Futch, a beautiful and generous musician, responded and RT’d the link. I had some poetographs from back in 2004 which I wanted to resurrect as a series. I put them into a movie form and sent the link to Bing. Within 24 hours Bing returned a link with sound added to the movie. Now that’s gold my friends. Perhaps a small nugget. But solid gold nonetheless. Here’s our collaboration. Thank you Bing. Strange as it seems; thank you twitter; I get it.
Last evening I read from “Imogen Cunningham, Ideas without end” by Richard Lorenz; and again just before going to lunch with my friend, David White. These readings, and looking at her photographs, inspired me to write in my journal, “…intend to see more and deeper.”
“You have to have it in you first, you don’t learn it. The seeing eye is the important thing.” — Imogen Cunningham, Dialogue With Photography by Paul Hill , ISBN: 0948797665
The two photographs made at the restaurant had nothing to do with lunch, or David, or our various discussions on business, or mindfulness (well maybe that). Yet these images will set well, in my memory, this lunch as an honor to Imogen Cunningham; even though David and I never spoke her name; or discussed her extraordinary photographs. (click on images for larger view)
Here’s what people say to do to survive this current economic slowdown:
Market
Budget
Sharpen Position
Increase Exposure
Self promotion – All the time
Develop New Business
Deliver on promise of Client-centered organization
Manifest polite behavior
Exceed client’s expectations
Sustain positive attitude
Keep Calm
See the glass as half full
Be flexible
Never take the work for granted
Maintain focused optimism
Identify solutions
Fewer desserts and Lattes
More soups
Bake our your own bread
Cook more — eat-out less
Put the “children” on eBay
So as a graphic designer, photographer and videographer I decided to look at my economic picture…
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and open up a clothing store at cafepress with a zen line of designer clothing
“…the age of Photography corresponds precisely to the explosion of the private into the public, or rather into the creation of a new social value, which is the publicity of the private.” – Roland Barthes, 1980
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So I opened my virtual eyes/ears to the twittering world; the virtual equivalent to walking into a room full of people; some you may know; some you’ve never met. Two weeks into this world of tweets, I still wonder if the time it takes to sift through the noise is worth harvesting a few charming voices and remarkable links they provide. But then I have a similar reaction at live networking events. I don’t consider myself antisocial; rather I like my socializing to feel rich and worthwhile.
Many of these twittering people seem to do it virtually 24/7. As in any social situation some of the people I’ve chosen to “follow” have valuable things to say and share; while others seem to feed a need to hear (or read) their own words between sharing useful or valuable information. One of several odd feelings I’ve experienced: invisibility when I’ve attempted to make connections; to “speak,” as in “reply,” to a number of those I follow; and my replies appear lost in cyberspace. Quite unlike a live networking event.
Another odd feeling I experience: akin to listening to one side of a phone conversation which I’m not meant to hear. Then all of a sudden a designer will drop a link to a fabulous collection of art; or a Non-Profit will alert me to a petition worth signing or some other worthy cause; only to return to what seems like hours of needless tweeting and chirping. Except, it’s not like birds in the trees. I feel a need to read (or at least scan) each tweet — in case I miss something of value. Puzzled. Reading. Listening. Looking.
How do you feel about the “new social media;” and how it fits or doesn’t fit into your life?
I’d love to hear your comments here or Twitter Imagist.
“Adopt the pace of Nature; her secret is patience.” — Ralph Waldo Emerson
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A week or so ago I had the opportunity to return to a subject I’d photographed last spring. This gate, created by Dan Nauman, fits so well into its environment that photographing it becomes very difficult during daylight. The natural surroundings seem to absorb the organic forms of the metal. We created these night photographs in an effort to separate the organic metal forms from their natural environment (for an upcoming magazine article). If you open and drive through this driveway gate you will arrive at the residence, above the great lake Michigan seen in the black and white photographs above.

“It is discomforting to know that if only Beauty could be found then Beauty would cease to exist.” — Dominic Rouse
“A thing of beauty is a joy forever; its loveliness increases; it will never pass into nothingness.” — John Keats
Yesterday provided an opportunity to photograph and add to the portfolio of Nathaniel Reinartz. Nathaniel continues to demonstrate his remarkable attention to nature’s details; as well as mastery of his craft. The detail of the candle holder on this sconce also attests to his exploration of new forms.