Category: Tyler Studio

What’s happening at Tyler Studio Limited?

Wabi-sabi Wednesday (continued)

Consider this: Men mine iron ore; smelt it; turn it into steel; form the steel into sheets; transform the sheets into heavy equipment. At each stage labor and resources add value to the ore. People then use the heavy equipment to transform the earth; plant and harvest food; process that food; transport that food to super markets where we pick it up and drive it back to our kitchens in our steel vehicles. When the heavy equipment is used up and no longer functions as intended it goes to the scrap yard; where men cut it up and smash it into manageable chunks. This steel, now reduced to $100 per ton raw material (or $.10 – .20 per lb in small quantities) had a full life. It sits in the yards for decades; oxidizing, pitting and developing altogether new properties. The steel waits. Last week’s wabi-sabi wednesday photograph was just that — scrap steel in the yard of  Tyler Studios, ltd; waiting.

In the hands of a creative talent this scrap becomes raw material to create a beautiful “new” object.

(click photographs for larger view)

With each heat and hammer blow the craftsman adds new value to the old material. Additional photographs of this process can be found here.

The artist, Seth Tyler, has drawn the plans and made the prototype model as the first steps toward creating the full scale range hood.

Within a few months the completed range hood will hang in a fine kitchen. It will absorb the cooking aromas, heat, laughter, anger and tears of the family cooking and dining there. From morning coffee to celebrations it will continue to evolve with an ever changing patina; unique to its new environment; full of  wabi-sabi to be sure.

Leica R8, 35 mm Summilux (15 mm Super Elmar)

Seth presents a studio challenge

A couple weeks ago Seth Tyler completed two chandeliers. In this particular case Seth felt a “neutral” background would be preferable to their installed environment. We met to discuss how best to photograph them in the studio before they were permanently installed in the commissioner’s home.

So the challenge begins with questions like, “Do you want the illusion of a ceiling meeting a wall? Or the look of a ceiling meeting two walls (as in a corner)? Or the feeling of a studio sweep (more of an abstract space)?” Each of these possibilities requires a different approach to set design and construction as well as lighting; and of course budget in terms of time and materials. We must also consider the space limitations of my two relatively small shooting areas. In the end we decided to create an “upside down” sweep using a 4×10 foot sheet of gray Formica which I had in inventory; with the bottom edge held firmly in the channel of my Foba shooting table; we had only to figure out how to suspend the other 10 feet. When creating studio sweeps gravity is normally your friend. Gravity becomes your enemy when turning the sweep upside down. To save “my” time I drew up a suggested frame design that Seth could build and bring on the day of the shoot. But on the day we stood in my studio, discussing that approach, we also started pulling out nearly every light stand, clamp, and horizontal pole support I own. Three hours later we had the sweep inverted and needing only a 2″x4″x8′, properly drilled, to mount the chandeliers to. Lighting through the maze of light stands was, of course, yet another challenge. (additional chandelier details and lighting options can be seen in this slide show).

(click image for larger view)

Leica R8/DMR, 60mm Macro, (additional image slide show includes 100 mm Apo Macro)

2010 ABANA Conference, Memphis, TN

Last Tuesday Seth Tyler and I drove to Memphis for the 2010 ABANA Conference. Seth, besides creating very impressive metal work (both sculptural and functional), turned out to be the best studio assistant I’ve ever worked with.

We photographed about 120 hand wrought metal pieces, ranging in size from virtual jewelry, to pieces 7 feet on the long dimension; in three extremely intense days. Additionally I delivered two 2 hour seminars on how the blacksmiths can improve their own photography. The photograph below shows me working with a shelf bracket on the small sweep. Just to the left we also had a 9 foot sweep.

(click image for a larger view)

Links and networks

How do we make the web we weave work for our clients as well as ourselves? It seems that new terms come into use every day. Recently we discovered the umbrella term “social media.” We’ve been using these media (e-mail, blogs, Skype, discussion groups, etc.) for years; yet didn’t have a term to refer to all of them. The potential of social media appears huge, time consuming, informative, mind boggling. Sorting out the best choices, and uses, for our clients and ourselves becomes the challenge.

About a week ago I received a call from Suzanne Kresse, inquiring about web site development. She liked what we did for William Peterson of Woodland Ponds; as the real estate agent for that development, she thought we could help her achieve her web site goals. So this link comes directly from an existing client. The question, “can we maintain and further develop this link for ourselves as well as meet Suzanne’s goals and budget?”

Yesterday I received a call from Renee Ferrara inquiring about developing a web site for Mille Tesori. Over the past 8 years I’ve worked with Marcia Klode, owner of Mille Tesori Design Studio, on a number of small photography and design projects. Each time we’ve met I’ve brought up the subject of developing a web site for her studio. Now we (potentially a new Mille Tesori web team) seem ready to begin the design process. This link speaks on the virtue of patience.

milletesori_symphony.jpg

A simple photograph and ad design, produced in 2000, for inclusion in a Milwaukee Symphony program .

Kim Temkin-Taylor of Temkin-Taylor Design (we designed her logo, letterhead and business card, and host her web site which we hope to develop in the near future) actually designs the spaces which interior designers like Marcia eventually get to work within.

Matt Millen of Millen Roofing Company puts the lid on the finest homes, churches and other historic buildings. This family owned company has been installing and maintaining slate and tile roof systems since 1893. We’ve had the honor of working with Matt on numerous projects, including his web site, corporate identity, and documenting the making of the best quality hand split slate tiles in Arvonia, Virginia.

Both Dan Nauman at Bighorn Forge and Seth Tyler at Tyler Studios, Limited serve the same demographic as Suzanne, William, Kim, Marcia and Renee. In fact Seth did a little work on William’s beautiful permanent Woodland Ponds entryway signs (which we also helped design). I’m proud to have designed Kim’s logo, William, Dan, and Seth’s web sites, as well as having the honor of photographing Dan and Seth’s amazing metal sculpture, gates, railings, lamps and lights for years.

I look forward to exploring, discovering, and developing, all the new ways and means to take our small network of existing clients to new heights of success. It seems obvious and appropriate that Suzanne, Kim, Marcia and Renee, Matt, Dan and Seth should all meet — at least on-line — because they’ll find their clients within nearly identical demographic parameters.

Some time ago I proposed to Dan (and I believe Seth as well) that we arrange some sort of event to make these connections. Perhaps this very “social media” blog is that very event.

We look forward to helping you all stay in the news through the use of “social media,” fine web design services, superb photography, as well as multimedia: including audio, video, web casts, pod casts, etc..

Not for Profit

Some of my efforts go to “not for profit” groups. I’ve developed logos and am currently developing a web site for T:AP (Transcend: Art and Peace). A fellow T:AP member just sent this wonderful link, where we find César López building guitars out of AK-47 assault rifles. Imagine all the weapons in the world converted to musical instruments for 2008. Was a bomb. Now a drum. Happy dancing, peaceful New Year!

Don’t forget Seth Tyler’s sculptural use of hand guns (also my photography and web site design). Let’s ship Seth all those tanks and armored vehicles and see what he can do with them.

Another link, Still Point Zen Center, also shows some logo development as well as a newsletter design. And while we’re on this non-profit subject some of my logo and web work can also be found at Center for Community Stewardship and minimal efforts at The Starfish Foundation. Each of these organizations deserves whatever support we can offer.